RADIO TERMINOLOGY -
SECONDARY NON-REPORTING COUNTRY STATIONS
Airplay Specialists call 260 Secondary non-reporting country stations. These stations don't report to any of the charts but, they are extremely important, especially with regard to breaking new artists and selling CDs. The major market stations play mostly major label artists and in recent years they've become less cooperative about playing new acts, especially new indie label acts. Therefore, small markets are more essential than ever for career development...they can also account for a large percentage of CD sales. 55% of all country listeners live in small market regions of the country. 86% of Country music is sold because of the country radio station in the local (Secondary) market.
Bottom line: Secondary radio sells CDs!
CDX:
Compilation disc of major label & independent single
releases which is shipped to 2000 + country radio stations twice
per month. CDX offers high credibility and reliability in getting
an artist's music to radio. For more information please visit www.cdxcd.com, or to reserve
your slot on the CDX disc, please contact Paul Lovelace at (615)
292-0123, ext. 3 or e-mail cdx@cdxcd.com.
RADIO PROMOTER:
A skilled professional who calls upon Program Directors and Music
Directors and, not only brings YOUR single to
their attention, but also persuades them to:
1) Listen to your song
2) Play your song for their listeners
3) Gradually increase spins/rotation level of your
single
4) Move your song up their playlist
5) Arrange a phone interview with the artist
PROGRAM/MUSIC DIRECTOR:
Person who decides which songs will be played on a radio station
PLAYLIST:
Songs regularly played on a radio station
A = ADD:
The radio station begins playing the song in regular rotation
L = LIGHT ROTATION:
Approximately 5-15 spins per week
M = MEDIUM ROTATION:
Approximately 10-25 spins per week
H = HEAVY ROTATION:
20+ spins per week
X = PLAYING:
Song is playing less than 5 spins per week
T = TESTING:
Song is being played occasionally and could possibly be an add,
depending on listener response or availability on playlist
C = CONSIDERING:
The radio station has listened to the song and is considering adding it to the rotation
E = EXTRA:
Song is no longer being played in regular rotation, but it is
played every once in a while on station
R = RESERVICE:
Song or album must be resent to the radio station
O = OFF:
Radio station is no longer playing the song
