RADIO TERMINOLOGY:
SECONDARY NON-REPORTING COUNTRY STATIONS
Airplay Specialists call 225 Secondary non-reporting country stations. These stations don't report to any of the charts but, they are extremely important, especially with regard to breaking new artists and selling CDs. The major market stations play mostly major label artists and in recent years they've become less cooperative about playing new acts, especially new indie label acts. Therefore, small markets are more essential than ever for career development...they can also account for a large percentage of CD sales. 55% of all country listeners live in small market regions of the country. 86% of Country music is sold because of the country radio station in the local (Secondary) market.
Bottom line: Secondary radio sells CDs!
MUSIC ROW REPORTING STATIONS
There are 100 stations around the country that report to Music Row Chart, which is sponsored by Music Row Magazine. Airplay Specialists calls them on a weekly basis. Music Row Magazine's Country Breakout Chart is considered one of the most prestigious charts in Country music.
CDX:
CDX is a hard copy compilation disc (CD) utilized by both the major and indie record labels to help distribute independent single releases to Country and Americana radio. CDX ships to nearly 2000 country stations twice per month. CDX offers high credibility and reliability in getting an artist's music delivered to radio. For more information please visit www.cdxcd.com To reserve your spot on the CDX disc, contact Paul Lovelace at (615) 292-0123, ext. 24 or e-mail cdx@cdxcd.com
RADIO PROMOTER:
A skilled professional who calls Program Directors and Music Directors and not only brings YOUR single to their attention but also persuades them to:
1) Listen to your song
2) Play your song for their listeners
3) Gradually increase spins/rotation level of your single
4) Move your song up their play list
5) Arrange a phone interview and/or in-studio interview with the artist.
PROGRAM DIRECTOR / MUSIC DIRECTOR:
These are the decision makers. These are the people who decide which songs will be played on their radio station.
PLAYLIST:
List that shows which songs have been ADDED to rotation for airplay,
A = ADD:
Radio station adds your song to their play list and begins playing the song in regular rotation
L = LIGHT ROTATION:
Approximately 5-15 spins per week
M = MEDIUM ROTATION:
Approximately 10-25 spins per week
H = HEAVY ROTATION:
20+ spins per week
X = PLAYING:
Song is playing less than 5 spins per week
T = TESTING:
Song is being played occasionally and could possibly be an add, depending on listener response or availability on playlist
C = CONSIDERING:
The radio station has listened to the song and is considering adding it to the rotation
E = EXTRA:
Song is no longer being played in regular rotation, but it is played every once in a while on station
R = RESERVICE:
Song or album must be resent to the radio station
O = OFF:
Radio station is no longer playing the song
