Welcome to Airplay Specialists Radio Promotion
Thank you for visiting our site. Our offices are located in the heart of Nashville's Music Row. We've been successfully promoting singles to country radio since 2002. Our radio station database includes Country and Americana terrestrial stations, along with a variety of stations that play Folk, Bluegrass, Texas music, and singer-songwriters. Our clients include both indie label and major label artists. If your song is professionally recorded and 'radio-friendly' we welcome the chance to work with you.
How many stations does Airplay Specialists contact?
Airplay Specialists make weekly phone calls to 375 terrestrial radio stations including the 100 country stations that report to the Music Row Chart, plus 290 additional stations which include; 225 Secondary non-reporting country stations, the New Music Weekly reporting stations (report to New Music Weekly Chart); half the Texas Chart reporting stations (the ones that play artists from all regions of the country); half the Americana reporting stations (the ones that include country music in their mix). Our Global Digital Sampler is available exclusively for use by our clients to the 5,800 AirPlay Direct worldwide radio station members (which include ALL genres of music). To view our current digital sampler go to: www.airplaydirect.com/airplayspecialists
Secondary non-reporting Country Stations:
Airplay Specialists call 225 Secondary non-reporting country stations. These stations don't report to any of the charts but they're extremely important, especially when it comes to breaking new artists and selling CDs. The major market stations play mostly major label artists and in recent years they've become less cooperative about playing new acts, especially new indie label acts. Therefore, small markets are more essential than ever for career development... they can also account for a large percentage of CD sales. 55% of all country listeners live in small market regions of the country. 86% of Country music is sold because of the country radio station in the local (Secondary) market. Bottom line: Secondary radio sells CDs and digital downloads!
My single is on CDX and all those stations have my song, so they're automatically playing it, right?
This is usually not the case. Remember, your track is one of ten or more artists on the CDX compilation disc. Radio stations give priority to artists they're familiar. New artists and indie artists can and do receive airplay on these stations however, it's not automatic. When stations are deciding to add a new or indie artist to their playlist, the artist with the advantage is the one who has a professional radio promoter calling music and program directors on their behalf, encouraging radio to give the artist airplay and priority consideration.
Why do I need a radio promoter and what do they do?
Because Program Directors not only rely on the recommendation of the professional radio promoter, they also recognize that if an artist is serious enough about his/her career to hire a professional promoter to represent them at radio, then that artist deserves a serious listen. Remember in radio, "the squeaky wheel gets the grease." Our job is to "squeak" on your behalf and consistently bring your track to the attention of those Programmers. Our first objective is to get them to LISTEN. Our second objective is to get them to TEST it with their listeners, and our ultimate goal is to get your song PLAYED on as many radio stations as possible...steadily increasing your spins each week.
Additional services provided by Airplay Specialists:
1) We email a custom press release/e-flyer on behalf of each of the artists we represent to announce the release of their single. The flyer includes a photo of you (or your CD cover) as well as a brief description of you and your single, and a link to your website, MySpace site, YouTube video, etc. We have over 4,000 contacts in our email database, including all our radio stations and a wide variety of music media contacts (journalists, reviewers, Internet stations and podcasts).
2) Airplay Specialists works proudly in association with Airplay Direct. With the technology provided by Airplay Direct, we can deliver a broadcast quality MP3 of your single to the Airplay Specialists database via our Global Digital Sampler (this service is included for all clients). Our digital sampler provides legitimate radio broadcasters, worldwide, direct access to your broadcast quality MP3. View our current sampler at: www.airplaydirect.com/airplayspecialists
3) Scheduling of phone interviews with interested stations and coordinating product requests (CD giveaways for promotional purposes).
What are the benefits of national airplay at radio?
As stated above, even if you're track is on CDX, what good does it do if no one knows who you are, where you're from, where listeners can purchase your music and, most importantly, WHICH STATIONS ARE PLAYING YOUR SINGLE...? Airplay Specialists provides a weekly Music Row station report and a bi-monthly Secondary station report (on the 15th and the 30th of each month). Our detailed report provides the following information:
1) Call letters, city, and state, of each station
2) Which stations are playing your track
3) How many spins/rotation level is your song receiving
4) Wattage (how many watts) each station has
5) General marketing region of each station
6) Retail stores in the area of each station
7) Live performance venues in the area of each station
Airplay location helps your distributor determine priority placement of your CD in the marketplace, resulting in increased retail sales and better SoundScan reports in those regions.
How does Airplay Specialists acquire the reports?
Our staff is on the phones Monday - Friday, 8 a.m. to 5 p.m., every week of the year (except the week between Christmas and New Year's Day). Since 2002 we have carefully cultivated our relationships with the stations we call. We know the people at our stations and they know us. Our history and our relationship with these stations, enable us to acquire the necessary information regarding the status of your single. We provide them with news regarding your career, tour dates, TV appearances, etc. We also encourage them to schedule a phone interview or live in-studio interview with you, as well as special promotion product give-aways featuring your CDs, T-shirts, concession items, etc.
How does it work and how much does it cost?
We are competitively priced at $1,000.00 a month (a normal radio campaign lasts for at least 16-weeks). Our fee includes phone calls to all 375 terrestrial stations that we call. We provide our clients the convenience of paying monthly, in advance, if preferred. We accept payment via all major credit cards (except American Express), check, money order, cashiers check, and cash. For additional information please call our toll-free number in Nashville: 1-877-999-9975. The local Nashville number is: (615) 321-0033 or email us at: info@airplayspecialists.com
Thank you for visiting www.AirplaySpecialists.com
Airplay Specialists proudly works in association
with AirPlay Direct to digitally deliver your songs to radio!
Copyright © 2010 Airplay Specialists
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